47 February Beauty and Style Launches We’re Falling for

Despite being the shortest month of the year, February really feels… long.

Do you know what makes it better though?! Besides a day full of chocolate and flowers to break things up 14 days in, there are a ton of brand new beauty and style launches to get excited for. Many of which are pink. And even when Valentine's Day is in the rear-view mirror, nothing brightens up a dreary melting snow-day like a brand new pink something or other.

Keep reading to discover this month’s 47 most exciting releases, from cult-favorite Y2K pajamas to gua sha-inspired combs and some very fun collabs.

Nick & Nora Cloud Nine Long PJ Set

In the '90s and early 2000s, a primetime sitcom slumber party scene wasn't complete without a character sporting a set of Nick and Nora PJs. We saw them on Ally McBeal, Friends, Gilmore Girls… and now, once again, we can see them on you. The cult-favorite brand made a comeback this month, returning with a couple iconic prints like Cloud Nine and Macarons for Spring that brought some whimsical new styles with them. (If you're looking for a fresh favorite, the cotton poplin Birds of a Feather Sleep Pant is mine.)

Boy Smells Spa Water Candle

Boy Smells is hitting the bath house with their latest collection. The lineup of Spa Smells (genius concept, actually) includes three candles (including this “not-so-sacred-bath” themed pink grapefruit, eucalyptus, and spa water-scented option) and three body spritzes that offer “scent as release.” Ahh.

Sisley Paris Black Rose Concentrate

Sisley's latest launch invites you to “unleash the full power of black rose.” Sounds like an offer you'll want to say yes to. The concentrated serum harnesses the powers of two complexes that support the skin's natural radiance and protect against visible signs of aging. Keywords here are plumpness, texture, vitality, and luminosity. A rose is a rose, but some bloom longer than others.

Manucurist Paris Active Blur

If you want to perfect the look of your nails before going in with scattered gems or something of the sort, Manucurist has a new innovation for you. Nail Blur is described as “the first powder-pink blurring care polish that evens out imperfections for a flawless, perfected finish.”  Enriched with chestnut extract, niacinamide, and AHAs, it'll support your nails while making sure they look professionally pampered.

Burt's Bees Lip Milk

Who wants a lip treat? I do! Especially one from Burt's Bees. This winter, the beloved company is innovating on the lip front with three new “lip treats”: a glossy, glassy Lip Oil, luxurious Lip Butter, and hydrating Lip Milk that primes your pout to prevent dryness, cracking, or chapping before leaving behind a clear sheen.

Living Proof Style Refresh Mist

Sometimes you're having a perfect Hair Day (pHD) in the morning, but it falls flat by the afternoon. This mist is for those times. It was created to reshape hair, bringing back a day-one (or this very morning) look and feel while fighting frizz, neutralizing odor, and hydrating.

Saie SuperSuede Baked Bronzer

Love your Saie baked blush? Of course you do. And now, you can get your bronzer in the same lightweight, non-comedogenic, blurring format. SuperSuede Baked Bronzer is available in six shades that will keep you glowy but not too shimmery. It's all about that radiant finish and natural (gorgeous) dimension.

Augustinus Bader The Geranium Rose Body Cream

Augustinus Bader's body cream is the body cream of champions (aka Tashi Duncan in Challengers, and probably a lot of other champions). Now, the gorgeous formula is available in a sensorial new scent. The Geranium Rose Body Cream delivers the same clinically proven results with the same proprietary TFC8 technology, but further soothes the senses with a delicate and relaxing aroma.

Heiress Beverly Hills The Deep Plunge Gown

With the release of American Love Story, Carolyn Bessette Kennedy's style is on everyone's mind. I imagine we'll be seeing a lot of classic basics, including gorgeous plunging black dresses, this spring. The drape here is especially lovely. And should you be in more of an Emerald Fennel's Cathy mood for what-you've-been-watching-as-outfit-inspiration? Heiress Beverly Hills also has some pretty corsets in their new SS26 collection.

Starface Star Treatment

Starface has been doing the most this winter. (In a good way, of course. I always want my zit-busting products to do the most.) Alongside their new acne spot treatment, Star Treatment, they made their famous patches tiny and partnered with Ashley Williams on the cutest “I love me” collab. Shining bright, indeed.

Natalie Rolt Bronte Top

If you're feeling corset-y but not black and white, Australian designer Natalie Rolt's new resort collection has an aptly named lace-up-back Bronte Top that comes in a warm chocolate shade. Where it always/everywhere.

BeautyStat C Lip Serum SPF 30

Hydrating serum? Check. SPF 30 protection? Check. Orange vanilla dreamsicle flavor? Check!!! What more could you ever need? As if we didn't already have it so good already, this sun-protecting lippie is now available in two new universal shades: Butter Beige and Mocha.

Korres Protein Facial Set

The protein-maxxed coffees are a little over the top, but protein facial-maxxing is definitely something I can get into. This new Korres set is powered by the brand's smart yoghurt (!) technology, which delivers protein from real Greek yogurt to your precious skin barrier. (You know what collagen and elastin are, right? Also proteins.) Here, you'll find a cleanser, serum, eye gel, and gel-cream to lock it all in.

Guizio Sonny Pump

Need some shoes for that let's-beat-the-late-winter-blues-by-looking-amazing outfit? Ask Danielle Guizio—she has a couple great ideas. On February 20, GUuizio expanded its footwear category with The Sonny Pump and The Billy Boot, two classic black leather designs that “balance sharp, sculpted lines with everyday wearability.”

YSL Make Me Blush 24H Buildable Blurring Powder Blush in Stardust Love

YSL's Loveshine Plumping Lip Gloss Oil and Make Me Blush Blurring Powder Blush are joining forces this February for the The YSL Beauty Lovestore Edition, which features the very sweetest shades you've ever seen. One of these is the perfect soft baby pink blush. Dubbed Stardust Love, it's “ignited with shimmer, melting into skin with couture precision, delivering a multi-dimensional glow that is playful yet bold.”

Westman Atelier Hydrobalm Tinted Lipstick

Available in 12 sheer, soft, and decidedly satisfying shades, Westman Atelier's new tinted lipstick/balm will leave your lips feeling as nourished as they look.

“I wanted to create that perfect ‘in-between' lipstick—something with beautiful color but with the comfortable, hydrating feel of your favorite balm,” explained founder Gucci Westman in a press release. “It's easy, it's modern, and the subtle, juicy sheen makes your lips look so healthy and full. This is my everyday, no-mirror-needed lipstick.”

La Roche-Posay Hyalu B5 Suractivated Cream

It's still winter, and your skin is still begging for extra hydration. La Roche-Posay's new cream utilizes three types of hyaluronic acid, plus vitamin B5 and the brand's signature thermal water, for skin that feels ultra-hydrated and plump to the touch.

Guerlain Abeille Royale Youth Repair Eye Care

This eye gel-cream is the result of six patents, 160 tests, and a cosmetic chemist's grasp of three “particularly rich” black bee honeys. So luxe, but so Guerlain. It was made to smooth, brighten, plump, and open up your gorgeous eyes regardless of skin type. Even the most sensitive among us can appreciate it.

Miu Miu Beauty Fleur de Lait Eau de Parfum

The latest addition to the Miu Miu fragrance world is all summertime, opening with a “sun-ripe and silky” juicy mango accord that melts into a heart of osmanthus flower petals before settling into base notes of coconut milk and ambered woods. You can still wear it with your heels and socks until it's warm out, though.

Ellis Brooklyn First Date Perfume Mist

On February 20, two new perfume mists joined Ellis Brooklyn's sweetly smelling collection: First Date and Miss Strawberry. The gourmand First Date is all about whipped cream and tonka bean, with a touch of sugary date, of course, while fruity floral Miss Strawberry offers strawberry nectar, matcha, and hinoki wood. Yum, times two.

Drowsy Paris Love Story Silk Sleep Mask

Oh hello, sexiest sleep mask to ever exist. Or actually, good night! Paris Love Story is a special-edition, lace-detailed version of Drowsy's iconic Black Jade Sleep Mask, inspired by French haute couture. It's made of pure mulberry silk and will help you drift off, stay soundly asleep, and look immediately chic come morning.

Violette_FR Lip Nectar in Amarante Noire

Another gorgeous lip launch? Of course! ‘Tis the (kissing) season, after all. Violette_FR's high-shine, long-lasting Lip Nectar lip stains are inspired by the bounties of nature. This new shade, Souci d’Automne, “draws from the sun-seeking marigold, a fiery burnt-sienna bloom” for a color that “feels like following the last light of summer.” Or how about the first? They also introduced the equally gorgeous Amarante Noire, their deepest shade yet which “honors the rebellious, dark side of nature.”

La Prairie Cashmere Body Cream

Luxe and lovely, La Prairie's new cashmere body cream (also their first!) was formulated with a peptide inspired by cashmere—the cream itself hopes to mimic the feel of the fabric on your skin—and an advanced hydrating complex. I've personally been living for it this winter, especially when paired with my favorite actual soft-knit sweats.

Find Me Now Foldover Flared Maxi Skirt

I'm still in a place of butter yellow and polka dots, by the way. And feeling very glad that Find me now is on the same page. Though the red polka dots are looking enticing, too…

Ming Yu Wang Bloom Chopstick Rest

Crafted in celebration of the Year of the Horse (the design is based on the graceful lines of a horse's saddle), these bespoke chopstick rests are cast in recycled brass, plated in rhodium, and adorned with a freshwater pearl.

Kara Yoo Lunar Horse Bag Charm

More fire horsing around comes courtesy of Kara Yoo, whose Lunar New Year collection is full of gorgeous literal horse designs like this silver bag charm.

“2026 is all about movement, freedom, and stepping into what’s next,” they shared when announcing the design. “Our newest capsule is centered around a hand-carved charm that nods to the Year of the Horse and its symbolism of strength, vitality, and adventure.”

Prereq Giving Me Life Hydro-Mist

Gen Alpha isn’t taking beauty too seriously, and brands are happy to provide products that fit into their simplified routines. Prereq is a brand-new brand created specifically for teen and pre-teen skin (they worked with 50 of them to conceptualize!) and launching with two offerings: a hydrating and balancing face mist and a refreshing deodorant spray.

Le Labo Violette 30

New Le Labo? It’s true. They do love us! Violette 30 is “inspired by the secret language of flowers” and pays homage to every facet of the violet with green floral notes with white tea notes, cedarwood, and a touch of guaiacwood. “Familiar yet unknown, Violette 30 is a study in saying yes to contradiction; a call to reclaim and embrace our many multitudes,” the brand explains.

Crown Affair Smoothing Air Dry Cream

I'm an air dry girl through and through, and the right products really make or break it. This one makes it. Designed to adapt to your ritual (and save you time in the process), The Smoothing Air Dry Cream helps you perfect your air-dry for soft, defined texture, restyle between washes, or you can use it to diffuse or blow-dry—it'll give you heat protection up to 450 degrees.

Wool Beauty Axis Comb

Very, very cool celebrity and editorial hairstylist Adrian Arredondo just launched his brand of “hair tools made with intention,” Wool. To kick things off, there are two offerings—the Form hair brush and Axis comb—both professional tools that the artist uses backstage, but built for your everyday styling rituals.

Miista Gianna Mules

It's going to be de-thawing outside soon, but while we wait loafers are the perfect in-between shoe for the seasons. Available in multiple colors and finishes, these are “part moccasin, part t-bar mule, with a buckle.” Just stay away from the slush if you go suede.

Dove Whole-Body Alcohol Free Deodorant

Dove just reformulated their alcohol-free whole-body deodorants. Providing up to 72 hours of odor control (head, shoulders, knees, toes, and anywhere else), they're infused with 2% glycerin and vitamin E to keep your skin nourished.

Repetto Silk Tennis Sneakerina

If you've already bought your lover some classic Repetto ballet flats (good present), mix things up with a Sneakerina this month. The French brand just launched the beloved silhouette in four new, spring-y shades: Rose, Limoncello, Bleu Eden, and Cashmere.

Campbell & Kramer x Julia Mervis BFF Bolero

Campbell and Kramer's collaboration with social media star Julia Mervis is full of soft fabrics, softer shades, and perfect-for-anything-you're-up-to-this-winter silhouettes. The off-the-shoulder Julia Dress is a favorite (especially in the ballet pink shade), but I'm also partial to the BFF bolero. Me and mine will get matching, probably.

Casa Noon Sabbatical Hydrating + Balancing Serum

Another new brand alert: Casa Noon is a science-driven skincare company designed to “shepherd skin through salt, sweat, sun and anything else life throws at it.” Their first offering is Sabbatical, a waterless, aloe-based hydrating and balancing serum that you can use in the morning, at night, before you step into the sun, and any time after.

“I wanted skincare that could keep up with real life (from a morning run to school drop-off to meetings to the redeye out of town!) instead of slowing it down with complicated routines,” explained founder Andi Alleman in a press release. “The brand is my love letter to movement and living ‘OOO.'”

Estée Lauder Double Wear Foundation

You've probably met Estée Lauder's famous Double Wear Stay-in-Place Foundation, but it's had a makeover and it's time to be reintroduced. After seven years of research and development, the new formula (it hasn't been reformulated since 1997) promises better wear, comfort, and skincare benefits.

Adidas x Willy Chavarria Chavarria Megaride AG

The latest drop of the Chavarria Megaride AG (a collab between Adidas and Willy Chavarria) is available in two colorways: black and cream. First appearing on the Willy Chavarria Fall/Winter 2026 runway, the shoes are described as having “the power to transport us to a world without gravity, where no limits exist.”

Sauz x California Naturals Sauz Tomato Lip Balm

Speaking of collaborations, how about a special little offering from the Owen Wilson-backed bodycare brand California Naturals and.. Sauz tomato sauce! Featuring a subtle tint and hint of natural flavor via tomato water extract, this lip balm is super hydrating and, despite its simple ingredient list and lack of shine, will perhaps leave you feeling very saucy. That's the power of soft, smooth lips, ya know?

Fitnexa Somnipods 3

For your beauty sleep consideration, these smart ear plugs were made specifically to help you snooze, offering powerful noise cancellation and insights into how well you rested come morning. If you're someone who loves white noise (or brown, pink, the sound of a thunderstorm, crickets), they have that too… or you can use them as regular bluetooth earbuds during the day.

Noyz Unmute Mylk de Parfum

Noyz loves finding new ways for us to fragrance. Their latest is a collection of a few brand-favorite concentrated scents (you'll find Unmute, Detour and Only Human) captured in a lightweight, first-of-its-kind pour-on fine fragrance milk that hydrates and nourishes your skin while providing the scent power of a perfume.

Milk Makeup Hydro Grip Gel Concealer

It's a big month for Milk. Milk Makeup, this time around. After launching their viral jelly sticks in shimmer finishes (!) at the end of January, they just came out with a brand-new gel-to-cream concealer. Designed to deliver natural-looking coverage with a fresh and hydrated finish, the fun and skin-loving formula promises to make your skin look rested for up to 12 hours.

Summer Fridays Flushed Lip Stain

After deciding I was more of a cool pink girl than a neutral brown girl, I offered my BFF my extra Summer Fridays Flushed Lip Stain. Then she put it on, and I was hit with immediate regret. These nicely-shaped pens offer a super soft flushed tint that enhances your lip tone, whether you choose to wear it as a liner or cover your whole pout. The six shades (Rosette is my favorite, and I'm going to have to re-buy Almond) launched alongside eight equally smooth Soft Line Lip Liners that you can wear alone or layer on top for perfectly defined lips.

Slow Sunday V-Day Nightie

A delicate, soft pink nightgown to wear all February (and honestly, every night thereafter) long? Just what we all need. Made of 100% organic cotton and fully lined, this special Valentine's Day edition of Slow Sunday's June Nightie features bows, hearts, and a heirloom-quality lace neckline.

Versed Skin Refine Gentle Pore Clearing Serum

Meet your new favorite mandelic acid serum. Naturally it's Versed's version. A one-step multitasker, Skin Refine is what the brand refers to as “glass skin in a bottle.” It's gentle on skin and big on glow, working to refine your pores and smooth texture as you sleep… all for under $20.

Odele Signature Hair Scent Mist

Have you smelled Odele's signature fragrance? It's found in almost all of their original haircare products and so, so good. Now, the clean, green, fresh, and earthy scent has been bottled so you can enjoy it even when it's not wash day. At the top, you'll find cucumber and bamboo. Middle notes of ylang ylang and lemon come in to jazz things up before oakmoss and white cedar stick leave their lasting impression.

Affection Blvd Big Heart Bag

Will you be my Valentine? If yes, will you buy me a heart-shaped bag to mark the occasion? Affection Blvd has so many cute options, including this appropriately colored, heavy-duty canvas option (trust that it'll stay in shape) with leather detailing.

PJs by PJ Valentine's Day Heart Set

…Or a Valentine's Day pajama set. This cute top and bottom (there are matching boxers, too!) is covered in all the symbols of romance. Think boxes of chocolates, heart-shaped balloons, and John Cusack with a boombox over his head.

TirTir Mood Glider Lip & Blush Stick

Luckily, you don't even need a Valentine to blush. Thanks to makeup, you can do that all on your own. For a new-crush flush sans crush, try TirTir's creamy formula. The compact stick can be used on both cheeks and lips for a monochrome moment, and includes Vitamin E and raspberry seed extract to keep skin hydrated and dewy.